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The Direct Sellers Association of Canada and our members stand for trust and ethical practice in direct selling, empowering over one million Canadians with a modern platform for individual progress and supplemental income. Together, we offer training, support and a commitment to ethical business that is unparalleled in the world of the side-hustle.
This is your time to move forward.
What are your goals?

I want to become a
direct selling consultant.
LEARN, EARN & KNOW YOUR RIGHTS
Find out more about what it takes to start your direct selling journey.

I want to improve my
direct selling.
EDUCATION, ETHICS & SCHOLARLY REWARDS
Take your skills to the next level and create value, as you grow as an entrepreneur.
MEET OUR MEMBERS
Join a community where ambition meets
opportunity, and quality shines bright.
“With direct selling I've found a career that values integrity, consumer trust, and personal growth. Plus, the support and training I've received have been unparalleled, setting me up for success from day one.”
Independent Sales Consultant with DSA Canada Member Company

MISSION AND VALUES
Ethics is at our core.
DSA Canada is dedicated to elevating the integrity of Direct Selling and is your trusted emblem of ethical business practices. Every member pledges annually to uphold our respected "Codes of Ethics & Business Practices" and to surpassing the standards set by Canadian law.
Dive in, take our Code of Ethics quiz, and let your ethical prowess shine with a certificate of completion. For a closer look, don't miss our in-depth video on ethical standards.
DSA Membership has benefits.
Build your success with unparalleled resources, insights and a vibrant community. Play your part in powerful advocacy to drive the industry forward.
A Mark of Trust and Integrity in Direct Selling
New & Noteworthy

September 12, 2025
It’s Time to Share Your Voice: 2025 ISC Survey Now Open!
Your feedback matters. The DSA Canada Independent Sales Consultant (ISC) Survey is now live! This is your opportunity to share your experiences and insights as an ISC in Canada. By completing the survey, you’ll help shape the future of direct selling across the country.

August 27, 2025
DSA Canada Announces 2025 Scholarship Award Recipients, Investing $16,000 in Future Leaders
The Direct Sellers Association of Canada (DSA Canada) proudly announced today the awarding of $16,000 in scholarships to four standout Canadian university students. The annual scholarship program is designed to support the educational aspirations of students who are connected to the direct selling industry – this year’s winners are pursuing degrees across various fields including media, communications and health sciences.
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July 14, 2025
New Fundamental Sales Skills for Direct Sellers Course in Partnership with Brock University
Independent sales professionals looking for foundational knowledge in ethical selling now have a new resource to help them excel in a competitive market.
The Direct Sellers Association of Canada (DSA Canada) has partnered with Brock University Professional and Continuing Studies (Brock PCS) to launch Fundamental Sales Skills for Direct Sellers, an educational program designed specifically for individuals who sell products and services directly to consumers.
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July 2, 2025
DSA Canada Connect 2025 Spotlights Innovation and Honours Excellence in Direct Selling
The Direct Sellers Association of Canada wrapped up its Connect 2025 annual conference last week (June 22-25) in Kelowna, British Columbia, welcoming industry leaders and entrepreneurs to explore how innovation, resilience, and community will shape the next chapter of Canada's $3 billion direct selling industry.

June 22, 2025 – June 25, 2025
DSA Canada Conference, CONNECT 2025
Registration for the DSA Canada Connect 2025 Conference is now open. Join industry leaders and peers in Kelowna from June 22–25 for engaging sessions, networking opportunities, and the chance to explore the beautiful Okanagan Valley.

April 15, 2025
DSA Canada Releases Key Recommendations for 2025 Federal Election to Support Direct Selling Community
As Canadians prepare to head to the polls this year, the Direct Sellers Association of Canada (DSA Canada) has released a comprehensive list of policy recommendations aimed at empowering and protecting the more than 1.1 million Canadians involved in direct selling. These priorities reflect the association’s commitment to supporting flexible entrepreneurship, especially for women, newcomers, retirees, and individuals in underserved communities.

April 7, 2025
DSA Canada - Informational Note on Canada/US Tariff Issues
UPDATED: On April 2, 2025, the US Government announced a global slate of tariffs, which added to and updated items that had come into effect over the first three months of the year. This article is intended to provide an overview of US actions, as well as Canadian retaliatory measures, specifically through a direct selling lens.

February 27, 2025
Legal & Regulatory Virtual Seminar 2025
Join us for our annual Legal and Regulatory Seminar. Our exciting line up of presenters includes legal and regulatory representatives and experts from across our membership, as well as experts from external industry stakeholders.
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