About the DSEF
About the DSEF
The Direct Selling Education Foundation (DSEF) is a not-for-profit organization established by DSA Canada in 1994 to promote public awareness of the direct selling industry in Canada. The DSEF serves the public interest through educational programs, research into direct sales and micro enterprise, and the establishment of links with consumer, educational and government organizations.
The work being done by the DSEF to help promote consumer protection and ethical business standards is the result of the efforts of executives from DSA Canada member companies, academics who share a passion for entrepreneurship, and other stakeholders who understand the impact that the direct selling industry has on the Canadian economy.
The DSEF Board of Directors can be viewed here.
DSEF Activities
SCHOLARSHIP PROGRAM
Every year, the DSEF Scholarship Program awards a total of $16,000 to eligible Canadian post-secondary students with ties to the direct selling industry to help.
To learn more, visit our Scholarship page.
CANADIAN ASSOCIATION OF CAREER EDUCATORS AND EMPLOYERS (CACEE)
The DSEF is an ongoing participant and sponsor of CACEE, Canada’s national network connecting career educators and employers. The DSEF utilizes this connection to build an understanding and appreciation of the opportunity provided by direct selling amongst career educators and, subsequently, with post-secondary students.
VOLUNTEERING & COLLABORATION
The DSEF works with many organizations and individuals, on programs that help create a fair and healthy marketplace. Whether you’re an industry executive, educator, student, or a community or business leader, we’d be happy to discuss opportunities with you.
To find out more about the DSEF, please email info@dsa.ca.