ISC Sales Training Course
Fundamental Sales Skills for Direct Sellers Course
Enrol today to take your direct selling skills to the next level
In a unique and exciting collaboration, the Direct Sellers Association of Canada has partnered with Brock University to develop the Fundamental Sales Skills for Direct Sellers online course.
This short (2-3 hours), self-guided module is designed to equip independent sales consultants (ISCs) with essential skills for success in direct selling. Students learn about ethical practices, lead generation, sales techniques, and customer service strategies through self-paced, on-demand learning. They gain a strong foundation to grow their direct sales business confidently, whether just starting out or continuing a sales journey.
The course includes content to help ISCs:
- Explain the role and importance of ethics in the direct selling industry.
- Identify opportunities for lead generation and customer connection.
- Demonstrate active selling strategies for in-person, online, and social media.
- Build confidence in nurturing leads, acquiring new customers, following up and serving repeat customers.
- Apply strategies to proactively grow income and reach sales goals.
The course is intended to complement the existing sales training initiatives that DSA Canada member companies and their sales leaders provide to their field. Initially, this course will be offered in English only.
About the course’s expert content writer
Becky Launder, of Modern Direct Seller, is a respected direct selling trainer and educator. With a master’s degree in leadership and management from the University of San Diego, a background in corporate training, and having built and led a multi-million-dollar direct sales team, Becky brings real-world experience to the course.
Her proven strategies are designed to work in today's fast-paced digital world and to equip you with the tools, systems, and confidence to thrive.
2026 Session Dates – Fundamental Sales Skills for Direct Sellers
ISCs can sign up at any time and complete the course at their own pace, but must fulfil all requirements by the end date of the session in which they registered.
Member Discount
ISCs who are associated with a Direct Sellers Association of Canada member, may be eligible for a discounted course fee when registering. For further details, please contact DSA Canada, noting the member company you are associated with. Alternatively, your company may be able to provide you with the appropriate discount code.
For assistance with the course registration process, email ce@brocku.ca or download the Steps to Register guide.
This initiative was developed with funding from the Direct Selling Education Foundation of Canada, with support from DSA Canada members.