Direct Sellers Day
Direct Sellers Day
Direct Sellers Day is an annual event held on the third Wednesday of September to raise awareness of the direct selling industry across Canada. This day recognizes the contributions of over one million Canadians involved in direct selling, celebrating their entrepreneurial spirit and the opportunities for personal growth, supplemental income, and community building that direct selling provides. Join us as we honour the hardworking individuals who drive this industry forward while embracing trust, ethical practices, and innovative business models.
Our sixth annual Direct Sellers Day will be held on September 17, 2025.
Direct Sellers Day 2024 - Highlight Reel
Led by DSA Canada and its members, direct sellers and their independent sales consultants share their personal success stories and achievements to help Canadians better understand the following key benefits of direct selling:
Income Supplementation
Participating in direct selling as a full-or-part-time independent sales consultant for a direct seller could be a viable way for Canadians to supplement their income without the need for an initial large financial investment.
Local and Direct Access to Goods and Services
Direct selling is an alternate way Canadian consumers can purchase goods and services in their community without having to visit a traditional retail location.
Consumer Protection
DSA Canada member companies and their independent sales consultants abide by a strict industry Codes of Ethics and Business Practices which covers product sales, consumer care, recruitment and sales force relations which protects consumers and potential entrepreneurs from pyramid schemes, fraudulent activity and false product and earnings claims.
How Can I Help Raise Awareness?
Nominate an ISC for an award
Our annual DSA Canada Independent Sales Consultant (ISC) Awards offers active ISCs from DSA Canada member companies the opportunity to be recognized for their achievements by becoming the recipient of one of the following four prestigious industry awards:
- Mark of Distinction Award
- Community Spirit Award
- Direct Seller of the Year Award
- Rising Star Award
The fourth annual awards will be presented on Direct Sellers Day, September 17, 2025.
Award nominations are open to DSA Canada member companies. Stay tuned for nomination details.
Take the Code of Ethics Quiz
Take our Code of Ethics Quiz below to receive a quiz completion certificate that you can share with your social networks and don’t forget to tag @DSACanada using the hashtag #DSAEthicsQuiz.
Get social with us
Connect with us on Facebook, Twitter, Instagram, LinkedIn and visit our YouTube channel for sharable content.
Don’t forget to tag us @DSACanada and use our hashtags #DSD #DSACanada.