Direct Sellers Day
Direct Sellers Day
Direct Sellers Day is an annual event held on the third Wednesday of September to raise awareness of the direct selling industry across Canada. This day recognizes the contributions of over one million Canadians involved in direct selling, celebrating their entrepreneurial spirit and the opportunities for personal growth, supplemental income, and community building that direct selling provides. Join us as we honour the hardworking individuals who drive this industry forward while embracing trust, ethical practices, and innovative business models.
Get ready to celebrate our seventh annual Direct Sellers Day on September 16, 2026!
Direct Sellers Day is back for 2026 and this year we are telling the inspired story of Canadian direct sellers.
Our theme this year is My Direct Selling Inspiration.
We will be applauding the entrepreneurs who make Canada’s direct selling community thrive and asking them to share what inspires their journey. Join us and help spotlight the inspiration behind the passion, perseverance, and possibilities.
- During the week leading up to September 16, we will be telling the story of select independent consultants, with a focus on what inspires their sales journey. This inspiration could be a mentor or friend, family, the opportunity for personal development, the chance to live life their way, or sharing products they truly love.
- We also ask DSA Canada members to participate through their own posts and to encourage their field to celebrate with their own inspirational social account messages.
#MyDirectSellingInspiration
Take the Code of Ethics Quiz
Take our Code of Ethics Quiz below to receive a quiz completion certificate that you can share with your social networks and don’t forget to tag @DSACanada using the hashtag #DSAEthicsQuiz.
Get social with us
Connect with us on Facebook, Twitter, Instagram, LinkedIn and visit our YouTube channel for sharable content.
Don’t forget to tag us @DSACanada and use our hashtags #DSD #DSACanada.
Led by DSA Canada and its members, on Direct Sellers Day independent sales consultants share their personal success stories and achievements to help Canadians better understand the following key benefits of direct selling:
Income Supplementation
Participating in direct selling as a full-or-part-time independent sales consultant for a direct seller could be a viable way for Canadians to supplement their income without the need for an initial large financial investment.
Local and Direct Access to Goods and Services
Direct selling is an alternate way Canadian consumers can purchase goods and services in their community without having to visit a traditional retail location.
Consumer Protection
DSA Canada member companies and their independent sales consultants abide by a strict industry Codes of Ethics and Business Practices which covers product sales, consumer care, recruitment and sales force relations which protects consumers and potential entrepreneurs from pyramid schemes, fraudulent activity and false product and earnings claims.