Awards

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Industry Innovation Award

The Industry Innovation Award recognizes innovative ideas and programs that contribute to the growth of opportunities for entrepreneurs in the direct selling industry.

2025 Recipient

Shaklee's Landmark Study - Shaklee developed the Landmark Study program to provide real, science-backed proof of the long-term benefits of using Shaklee’s nutritional supplements—and to do so in a way that builds credibility, confidence, and clarity for customers, healthcare professionals, and distributors alike. The Landmark Study is innovation through longevity. It’s the first known peer-reviewed study to analyze the health of people who’ve been using the same brand of supplements for 20–30 years. Conducted in partnership with an internationally recognized university and published in Nutrition Journal, this study gave Shaklee something very few in the wellness industry have: scientific proof over time.

Since modernizing and relaunching the Landmark Study toolkit, Shaklee has seen:
• Increased belief and boldness from their field leaders—they have proof, not just passion.
• Higher customer confidence, especially among newer generations who want data to back up their wellness decisions.
• Stronger product retention, thanks to the “why Shaklee” story being easier to tell and easier to trust.
• A revitalized brand narrative, balancing heritage and innovation in a way that resonates deeply.

  (Image credit: Mike Pinder Photography)

Past Recipients