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Direct Sellers Day Social Media Toolkit

Direct Sellers Day Social Media Toolkit

When is it?

Direct Sellers Day will take place virtually on September 17, 2025 to help raise awareness of the direct selling opportunity across Canada.

2025 Theme: My Independent Spirit

This year’s theme, My Independent Spirit, will celebrate the autonomy and creativity in direct selling and showcase how direct selling empowers independence and personal growth.

DSA Canada Activities to Get Involved In! 

  • DSA Canada member companies can nominate an ISC for the 2025 DSA Canada Independent Sales Consultant (ISC) Awards until August 12. Four awards will be presented at our virtual Direct Sellers Day celebration and awards ceremony on September 17, 2025. The event will be live-streamed.
  • ISCs are invited to take the Code of Ethics Quiz to receive a quiz completion certificate that can be shared on Direct Sellers Day with their social networks.

Celebrate Direct Sellers Day with Social Media Actions!

  • DSA Canada Member companies, their ISCs and their employees can share their My Independent Spirit story on Direct Sellers Day using tools in this toolkit. 
  • Follow our Instagram, Facebook, and LinkedIn social media pages.
  • Use our Direct Sellers Day hashtags #MyIndependentSpirit2025, #DSD2025, and #DSACanada to share your direct selling stories.
  • Change your profile photo to our specially designed Direct Sellers Day frame.
  • Use the sample posts and graphics provided below to create and share your own content.

Share These Industry Statistics in Your Messages!

Current research indicates that 2 in 3 Canadians are interested in pursuing opportunities to make additional income and 58% believe that direct selling is a realistic option for them to participate in.

  • In 2023, over 1.1 million Canadians signed up to participate in direct selling – 84% of them are women.
  • The top three reasons why Canadians choose to participate in direct selling include:
    • to earn additional income,
    • to become an entrepreneur, and
    • to develop themselves personally (e.g. learn new skills, become more confident, etc.).
  • The top three professional skills learned by ISCs through their participation in direct selling include:
    • self-esteem and confidence,
    • social media and digital, and
    • sales and marketing.
  • 3 in 5 (60%) Canadians consider a recommendation from a trusted person to be important when purchasing products or services. 
DOWNLOAD THE SOCIAL MEDIA TOOLKIT

Campaign Post Ideas

Awareness Campaign

August 11 to September 5

  • Looking forward to celebrating #DSD2025 on Sept. 17! This year’s theme is #MyIndependentSpirit2025 and we want to hear YOUR story.
    Use DSA Canada’s free social media toolkit to share your journey, inspire others, and celebrate the power of direct selling.
    Get started here: https://dsa.ca/direct_sellers_day_social_media_toolkit 
  • Direct Sellers Day is all about YOU! Tell the world how direct selling has empowered your independence and inspired your success.
    Use #MyIndependentSpirit2025 and tag @DSACanada so we can share your story during our virtual celebration on September 17. Let’s make Canada’s direct selling community shine! #DSD2025
  • The countdown is on! Direct Sellers Day is coming September 17 and this year we’re celebrating the many ways direct selling fuels independence. Share your personal journey using #MyIndependentSpirit2025, take DSA Canada’s #CodeOfEthicsQuiz, and join us in cheering on our #ISCAwards finalists. Let’s celebrate together virtually! #DSD2025
  • How has direct selling enhanced your independence? Whether it’s flexibility, freedom, or personal growth, your story matters!
    Post your answer using #MyIndependentSpirit2025 and join us virtually on September 17 for a nationwide celebration of entrepreneurship. #DSD2025

     

       

 

Countdown Campaign

September 6 to 16

  • #DSD2025 is almost here! Take DSA Canada’s #CodeOfEthicsQuiz and share your results to show your commitment to integrity in direct selling. Then, get your #MyIndependentSpirit2025 story ready to share on September 17 and inspire Canadians across the country.
  • Direct Sellers Day is less than 2 weeks away! How has direct selling strengthened your independence, confidence, or personal freedom? Post your journey using #MyIndependentSpirit2025 and get ready to celebrate with us virtually on September 17. Let’s show Canada the power of entrepreneurship! 
  • Only a few days to go! Get your #MyIndependentSpirit2025 story ready to help Canadians understand the real benefits of direct selling from flexible income to building strong communities. Access the social media toolkit here: https://dsa.ca/direct_sellers_day_social_media_toolkit
  • Tomorrow is the day! Join us virtually for Direct Sellers Day 2025, a national celebration of entrepreneurship and independence.
    Post your story, share how direct selling has shaped your life, and use #MyIndependentSpirit2025 + #DSD2025 so we can celebrate together. Let’s make some noise for Canada’s direct selling community! 
     

        

       

 

Direct Sellers Day Campaign

September 17, 2025

  • It’s #DSD2025! Today we celebrate your story, your journey, and the leaders who inspire us all. Share your #MyIndependentSpirit2025 and cheer on the finalists of DSA Canada’s #ISCAwards. Let’s make this year’s Direct Sellers Day unforgettable!
  • Today is Direct Sellers Day! We celebrate the bold, the independent, and everyone who makes direct selling amazing.
    Post your story using #MyIndependentSpirit2025 and inspire more Canadians to join this vibrant, entrepreneurial community.
    #DSD2025
  • Happy Direct Sellers Day! Celebrate your journey, share your triumphs, and show the world your #MyIndependentSpirit2025.
    Join the conversation and let’s make today a nationwide celebration of independence and achievement! #DSD2025
  • Direct Sellers Day is live! Post an Instagram story or reel sharing what #MyIndependentSpirit2025 means to you. Let’s fill our feed with voices of empowerment, success, and connection. #DSD2025
  • Today, on Direct Sellers Day, we honour the spirit of entrepreneurship that drives our community. Direct selling offers flexible, independent career paths for Canadians from all walks of life. Share how you’ve carved your own path using #MyIndependentSpirit2025 and join the virtual celebration! #DSD2025
     

        

       

 

Logos

 

 

Social Media Profile Icon

 

Social Media Profile Frame

 

 

Email Signature Banner
 

 

“What Independence Means to Me” Card
 

DOWNLOAD THE SOCIAL MEDIA TOOLKIT

Direct Sellers Day Engagement Ideas!

1. Share Your #MyIndependentSpirit2025 Story

  • Post a short caption, video, or graphic that explains what independence means to you in your direct selling journey.
  • Tag @DSACanada and use #MyIndependentSpirit2025 + #DSD2025.

2. Take the #CodeOfEthicsQuiz

  • Complete the Code of Ethics quiz and share your results to show your commitment to ethical selling.
  • Encourage your network to take it too and post their results.

3. Post a “Proud Direct Seller” Photo

  • Download the Proud Direct Seller social media frame from the toolkit.
  • Post a photo of yourself holding your product, leading a team, or working from home.
  • Caption: “Proud to be a part of Canada’s direct selling community! #DSD2025 #MyIndependentSpirit2025

4. Celebrate the #ISCAwards Finalists

  • Share finalist spotlight posts from DSA Canada’s social channels to show support.
  • Comment with congratulations and tag finalists where possible.

5. Direct Sellers Day Watch Party

  • Host a small in-person or virtual gathering to watch the online celebration together.
  • Share live reactions and group selfies using the event hashtags.
  • Remember to tag @DSACanada and use #DSD2025

6. Use the “What Independence Means to Me” Card

  • Print the card template from the toolkit.
  • Write your word/phrase, take a photo or video with it, and post it online.
  • Encourage your team/customers to do the same.

7. Story Takeover Challenge

  • Record a 15–30 second video answering:

“What does #MyIndependentSpirit2025 mean to you?”

  • Post and tag @DSACanada for a chance to be featured in our Instagram Story on September 17.

8. Countdown Posts

  • Use the provided countdown graphics to post at 7 days, 5 days, and 1 day before Direct Sellers Day.
  • Caption with your excitement and what you’re doing to get ready.
  • Tag @DSACanada and use #DSD2025

9. LinkedIn Professional Spotlight

  • Write a post on LinkedIn sharing how direct selling has impacted your professional growth.
  • Include your role, achievements, and key lessons learned.
  • Tag @DirectSellersAssociationofCanada and use #DSD2025

10. Share the Toolkit

  • Forward the Direct Sellers Day 2025 toolkit link to your team or network to help amplify the campaign.
  • Encourage them to participate in at least one engagement activity.