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Peter Maddox

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President

Direct Sellers Association of Canada
 

Peter has served as the President of DSA Canada since 2018. As President, he is passionate about promoting the growing positive impact that direct selling has on Canadian individuals and communities, as well as ensuring that the Association remains an influential representative of its member companies. His role at DSA involves managing files as diverse as strategic planning, government relations, regulatory affairs, media relations, member engagement and being the public face of the organization.

Peter has extensive experience with associations and in marketing roles, having previously held positions with the Canadian Propane Association and Canadian Tire Corporation. Originally from Australia, Peter has worked for both the Australian Professional Engineers Association (now Professionals Australia) and the Australian Pharmacy Guild. He has an MBA from Chifley Business School and a Marketing Degree from the University of Tasmania, and is currently studying to become Certified Association Executive.