Awards
DSEF Circle of Distinction Award
The DSEF Circle of Distinction Award recognizes individuals who have devoted significant years of service and have made considerable contributions to the Direct Selling Education Foundation and the direct selling industry.
2025 Recipient
Housni Ammor, Senior Director Finance & Operations, Arbonne International Canada - As the treasurer and a Board Director for the DSEF, Housni Ammor supports the quarterly financial reviews, contributes ideas and shares recommendations to encourage growth and support for the DSEF. For the past 6+ years, Housni has devoted his personal time to support the industry and our Direct Selling Education Foundation. He has a huge heart for helping others and always leads by example. He has participated in DSEF awareness events, bringing his positive attitude and desire to help. He has become a familiar face at all DSA events as a strong supporter of all member and supplier companies alike. Housni is the kind of person who always puts others first - a cornerstone of our industry through "people helping people" and, although never asking for recognition, he is so deserving!
(Image credit: Mike Pinder Photography)
Past Recipients
| Name | Year | Company |
|---|---|---|
| Vida Achundsada | 2024 | Mannatech Canada |
| Stephanie McVeigh | 2023 | Strategic Incentive Solutions |
| Darren Sketchley | 2021 | FORMCOR Inc. |
| Michael McDonald | 2019 | Vector Marketing Canada Corp. |
| Jackie McClements | 2018 | MONAT Global |
| Kathleen Mannion | 2017 | Mary Kay Cosmetics Ltd. |
| Gina Bresciani | 2016 | USANA Health Sciences |
| Susan Timmermeister | 2015 | Mary Kay Cosmetics Ltd. |
| Janice Gerol | 2014 | The Pampered Chef – Canada Corp. |
| Roberta M. Creber | 2013 | lia sophia Canada, LP |
| Rhancha Trick | 2012 | Vector Marketing Canada Corp. |
| Ross Creber | 2009 | Direct Sellers Association of Canada |
| Catherine Conides | 2007 | Lavery, de Billy LLP |
| James Kalil | 2006 | Vector Marketing Canada Corp. |
| Dr. Derek Hassay | 2005 | University of Calgary |
| Dr. Walter Good | 2004 | University of Manitoba |
| Paul J. Thériault | 2003 | Direct Sellers Association of Canada |
| Dr. Richard E. Vosburgh | 2002 | University of Guelph |