News Releases

We are thrilled to welcome Jessie Arsenault as the new Chair of the Direct Selling Education Foundation of Canada (DSEF). With her extensive experience in direct sales and her dynamic approach to leadership, Jessie is set to drive forward the educational and ethical initiatives that underpin our industry. 

As the new Chair of the DSEF, Jessie is committed to nurturing a culture of continuous learning and integrity, especially among young Canadians and young entrepreneurs within the direct selling community. 

"My vision is to enhance our educational outreach, ensuring that every member and ISC not only grasps the ethical standards expected but fully embraces these principles in every interaction. By focusing on education and ethics, we empower our community—particularly our emerging young entrepreneurs—to achieve greater success and uphold the positive impact of direct selling across Canada,” said Jessie.

We also extend our heartfelt thanks to Vida Achundsada for her dedicated service as the outgoing Chair.